Skip to content
By appointment · Ivyland, PA · 215.947.1800
Rolex Steel and White Gold Datejust 31 Watch - Fluted Bezel - Aubergine Roman Diamond 6 Dial - Oyster Bracelet - 278274 aubdr6o

Details

Brand
Rolex
Model
Steel and White Gold Datejust 31
Reference
278274 aubdr6o
Availability
In stock

About this watch

Rolex Steel and White Gold Datejust 31 Watch - Fluted Bezel - Aubergine Roman Diamond 6 Dial - Oyster Bracelet - 278274 aubdr6o

Among the contemporary Rolex Datejust lineup, the 31mm reference 278274 with its striking aubergine Roman numeral dial represents one of the most distinctive colorways in white gold execution. This particular configuration pairs the warmth of the deep purple-burgundy dial against the cool elegance of white gold case construction, creating a sophisticated contrast that collectors immediately recognize. The fluted bezel in matching white gold adds classical proportions while the diamond-set 6 o'clock marker provides a subtle luxury accent. In unworn condition, this Rolex Datejust 278274 showcases the modern refinement that has made the 31mm size increasingly sought-after among discerning enthusiasts.

Key Features & Specifications

  • Aubergine Roman Diamond Dial — Deep purple-burgundy sunburst finish with classical Roman numerals and a single diamond marker at 6 o'clock, creating sophisticated legibility with luxury detailing
  • White Gold Case Construction — 31mm case crafted entirely in 18k white gold with polished sides and lugs, offering precious metal presence in the ideal contemporary size
  • White Gold Fluted Bezel — Signature Rolex fluted bezel executed in matching 18k white gold, providing light-catching texture and classical Datejust proportions
  • Oyster Bracelet Integration — Three-link Oyster bracelet in stainless steel with Oysterclasp and Easylink comfort extension system for secure daily wear
  • Sapphire Crystal Protection — Scratch-resistant sapphire crystal with anti-reflective coating and Cyclops lens magnifying the date display at 3 o'clock
  • Caliber 2236 Movement — Self-winding mechanical movement with Syloxi silicon hairspring, offering 55-hour power reserve and COSC chronometer certification
  • Unworn Condition — Complete with original protective stickers and tags, representing fresh-from-authorized-dealer presentation and condition

About This Timepiece

  • Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
  • Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
  • Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
  • Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Shipping & returns

Every watch ships fully insured, overnight, signature required. Returns per our return policy.

Authenticity guarantee

Every watch is inspected and authenticated before it is listed.

Warranty

Ask us about warranty options for this watch.

Any questions about the Steel and White Gold Datejust 31?

Ask for a live video, more photos, or a trade quote. A real person answers.

Own a Rolex you're ready to part with? Sell or trade it with us.

★★★★★
“I recently purchased my dream car from Brett. If you're looking at a car in his inventory, rest assured you're getting a quality vehicle. His transparency throughout the process is top tier.”
Anthony StasulliGoogle review
★★★★★
“Just purchased an F430 from Brett. The car was immaculate as shown in the pictures and the video walkaround! Transaction was easy… it was in my garage in two weeks.”
Michael Coppedge · Bend, ORGoogle review
★★★★★
“I purchased my first Porsche 911 from Brett. It was my first time purchasing a car without being able to see it in person and Brett made this process easy. He made sure I knew the exact condition of the car prior to finalizing the purchase.”
Michael MonicoGoogle review

Similar listings

More from the same shelf.

See all →
Rolex Steel and White Gold Datejust 31 Watch - Fluted Bezel - Aubergine Roman Diamond 6 Dial - Oyster Bracelet - 278274 aubdr6o
RolexSteel and White Gold Datejust 31Ref. 278274 aubdr6o
$14,737.80
  • Authenticity guaranteed
  • Fully insured delivery

Inquire

A real person answers, usually within the hour.

I'd like
Best way to reach me

Or text 215.947.1800 · By appointment, Ivyland, PA