Skip to content
By appointment · Ivyland, PA · 215.947.1800
Rolex Steel and White Gold Datejust 31 Watch - Domed 24 Diamond Bezel - Silver Index Dial - Oyster Bracelet - 2020 Release - 278344RBR sio

Details

Brand
Rolex
Model
Steel and White Gold Datejust 31
Reference
278344RBR sio
Availability
In stock

About this watch

Rolex Steel and White Gold Datejust 31 Watch - Domed 24 Diamond Bezel - Silver Index Dial - Oyster Bracelet - 2020 Release - 278344RBR sio

Fresh from 2020's Baselworld releases, this unworn Rolex Datejust 31 reference 278344RBR showcases the brand's mastery in combining steel resilience with white gold luxury. The 24mm white gold case strikes an elegant balance for smaller wrists, while its domed bezel set with 24 precisely cut diamonds creates captivating light play against the silver index dial. This particular example represents the modern evolution of the iconic Datejust, maintaining classic proportions while incorporating contemporary materials and finishing techniques that define Rolex's current aesthetic direction.

Key Features & Specifications

  • Reference 278344RBR Specifications — 24mm white gold case paired with steel Oyster bracelet, creating the perfect blend of precious metal luxury and everyday durability
  • Diamond-Set Bezel — Domed white gold bezel featuring 24 brilliant-cut diamonds, each stone carefully selected and set to Rolex's exacting standards
  • Silver Index Dial — Sunray-finished silver dial with applied hour markers and luminescent hands, providing exceptional legibility in all lighting conditions
  • Oyster Bracelet Construction — Three-link steel bracelet with Oysterclasp and Easylink comfort extension system for secure, comfortable wear
  • Sapphire Crystal Protection — Scratch-resistant sapphire crystal with anti-reflective coating and Cyclops lens magnifying the date display
  • Unworn 2020 Condition — Complete unworn example from the 2020 release, preserving factory finishing and protective stickers where applicable
  • Perpetual Movement — Self-winding mechanical movement with Parachrom hairspring and 48-hour power reserve, certified as a Superlative Chronometer

About This Timepiece

  • Bracelet Sizing — Complimentary bracelet sizing included with every purchase. Contact us with your wrist measurement and we'll have it ready before shipping.
  • Authenticity Guarantee — Every watch is thoroughly inspected and authenticated by our team of certified horologists. 100% authentic, guaranteed.
  • Warranty — New model watches include a 1-year mechanical warranty covering manufacturing defects. All watches include our confidence guarantee.
  • Shipping — Free insured overnight FedEx shipping on all orders. Fully insured, signature required, discreet packaging.
Shipping & returns

Every watch ships fully insured, overnight, signature required. Returns per our return policy.

Authenticity guarantee

Every watch is inspected and authenticated before it is listed.

Warranty

Ask us about warranty options for this watch.

Any questions about the Steel and White Gold Datejust 31?

Ask for a live video, more photos, or a trade quote. A real person answers.

Own a Rolex you're ready to part with? Sell or trade it with us.

★★★★★
“I recently purchased my dream car from Brett. If you're looking at a car in his inventory, rest assured you're getting a quality vehicle. His transparency throughout the process is top tier.”
Anthony StasulliGoogle review
★★★★★
“Just purchased an F430 from Brett. The car was immaculate as shown in the pictures and the video walkaround! Transaction was easy… it was in my garage in two weeks.”
Michael Coppedge · Bend, ORGoogle review
★★★★★
“I purchased my first Porsche 911 from Brett. It was my first time purchasing a car without being able to see it in person and Brett made this process easy. He made sure I knew the exact condition of the car prior to finalizing the purchase.”
Michael MonicoGoogle review

Similar listings

More from the same shelf.

See all →
Rolex Steel and White Gold Datejust 31 Watch - Domed 24 Diamond Bezel - Silver Index Dial - Oyster Bracelet - 2020 Release - 278344RBR sio
RolexSteel and White Gold Datejust 31Ref. 278344RBR sio
$12,595
  • Authenticity guaranteed
  • Fully insured delivery

Inquire

A real person answers, usually within the hour.

I'd like
Best way to reach me

Or text 215.947.1800 · By appointment, Ivyland, PA